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Read MoreABOUT US
We are
Ascendant Senior Solutions
Elevating Senior Living
with Vision and Precision
Founded in 2021, Ascendant Senior Solutions is a premier advisory and operational firm dedicated to transforming the senior living experience. With over 45 years of combined expertise and leadership in ground-up ownership, development, management, operations, and consulting, our co-founders bring unmatched depth and insight to every engagement. We intentionally remain boutique in scale to ensure every detail is thoughtfully managed and every voice is heard. We specialize in identifying and solving complex challenges across the senior living spectrum from financial distress and compliance issues to design inefficiencies and operational breakdowns.
Whether repositioning a struggling community or optimizing a thriving one, our approach is always strategic, data-driven, and hands-on. If you as an individual or corporate investor have questions or are in need of assistance we can help. From feasibility, site selection through construction and design and on the way to permits and state licensing. We offer "a la carte" or comprehensive solutions.
A Boutique Partner for Senior Living Excellence
Our Business
Stand Out From The Rest
Proactive Care... Not reactive care
At Ascendant, we believe that exceptional senior care begins with anticipation, not reaction. Through our partnership with Defend.Health, we integrate cutting-edge health monitoring technologies that enable early detection and intervention for chronic conditions such as heart failure, kidney disease, and infections. This includes:
- Fluid status monitoring
- Medication titration support
- Real-time health analytics
- Preventive care protocols
- Hypertension
- CHF
- Infections-UTI's
- Kidney disease
By leveraging these tools, we help communities prolong quality of life, reduce hospitalizations, and deliver care that is both compassionate and clinically advanced. With this technology, owners, investors and operators are now able to maximize profits by creating happier and healthy environments for their residents.
Our Mission
To empower senior living communities with the tools, insights, and strategies needed to thrive Financially, Operationally, Culturally and Clinically - white delivering exceptional outcomes for residents and families.
Why Choose Us
Financial & Operational Clarity
We deliver a clear picture of performance by analyzing financials, operations, and workflows—identifying inefficiencies, strengthening margins, and aligning resources for long-term sustainability.
Why Choose Us
Hands-On, Boutique Partnership
Our team works directly on site with owners and operators to assess leadership, culture, workflows, and resident experience—delivering practical solutions, not generic recommendations.
Why Choose Us
Occupancy, Marketing & Growth Strategy
We help communities stand out and grow by refining brand positioning, improving lead conversion, and implementing strategies that increase occupancy and resident retention.
Why Choose Us
Data-Driven Feasibility & Market Insight
Our demographic, competitive, and feasibility analyses support confident decisions — whether developing, expanding, repositioning, or divesting senior living assets.
Why Choose Us
Regulatory Confidence & Turnaround Leadership
We guide communities through compliance, licensing, and risk mitigation while providing steady leadership during periods of distress, transition, or operational turnaround.
Why Choose Us
Proven Experience That Drives Results
With decades of combined leadership across ownership, development, operations, and consulting, we bring real-world experience that translates into practical, effective solutions — not theory.
Dedicated Team
Professional Individuals
Ascendant Senior Solutions is driven by a dedicated team of experienced professionals who are passionate about collaboration, integrity, and excellence. The team is committed to providing personalized support, strategic insight, and dependable execution to help clients achieve lasting success.
Craig Thomas
Craig brings more than 35 years of entrepreneurial leadership across the medical device, manufacturing, logistics, and senior living industries. Throughout his career, he has founded, operated, and successfully exited multiple businesses, consistently demonstrating a talent for identifying opportunities, building strong operational foundations, and guiding Organizations through every stage of growth.
In the senior living sector, Craig has developed, built, and operated ground-up communities throughout the Georgia market, gaining deep expertise in creating environments that are operationally sound, financially sustainable, and resident-focused. His hands-on experience spans site selection, feasibility, design coordination, financing, construction oversight, operational management, and exit strategy execution.
Since co-founding Ascendant Senior Solutions in 2021, Craig has served as its Chief Executive Officer, leading the organization's mission to elevate performance and value across the senior living landscape. In this role, he advises investors, ownership groups, and operators of startup, distressed, and thriving communities. His consulting work specializes in feasibility analysis, design and development guidance, operational optimization, management oversight, and strategic planning to maximize both resident experience and financial outcomes.
Craig Thomas
Kay Sims
Kay Sims is a senior living professional with more than 25 years of experience helping independent living, assisted living, and memory care communities strengthen operations, increase occupancy, and achieve sustainable financial performance. Her background includes executive leadership roles with full P&L accountability, multi-site oversight, and a proven record of guiding communities through growth, transition, and competitive market pressures.
Kay specializes in operational optimization, sales and marketing strategy, leadership development, and regulatory readiness. She has successfully led communities to superior state survey outcomes, developed and executed annual budgets, stabilized staffing models, and implemented sales systems that consistently drive strong census results—even during periods of market disruption and new competitor entry.
Kay is known for her practical, hands-on approach, and partners closely with owners, operators, and leadership teams to identify inefficiencies, strengthen team performance, and align operational systems with resident-centered care. Her consulting philosophy balances business discipline with compassion, ensuring that financial success supports—not compromises—quality of life for residents.
Kay’s career is grounded in deep experience across admissions, family relations, community outreach, and clinical collaboration, giving her a comprehensive perspective on the full senior living lifecycle. She remains actively involved in community and professional organizations and is passionate about creating senior living environments where residents feel supported, valued, and at home.
Kay Sims